Responsible Fishing

Fish Responsibly. Give Generously.

Every design we sell carries a message about conservation. This page is where we explain what that actually means on the water.

Know the Rules Before You Cast

Florida regulations cover size limits, bag limits, closed seasons, and protected species, and they change. Check current rules and license requirements with the Florida Fish and Wildlife Conservation Commission before every trip. Regulations exist because they work.

Catch and Release, Done Properly

A released fish only counts if it survives. The handling matters more than the intention.

  • Keep it wet. Every second out of the water raises the risk. Unhook the fish in the water when you can.
  • Wet your hands first. Dry hands and a dry cloth strip the slime coat that protects a fish from infection.
  • Support the body. Hold the fish horizontally with a hand under the belly. Never hang a large fish by the jaw alone.
  • Use barbless or circle hooks. They come out faster and cause less damage.
  • Cut the line on a deep hook. Digging for a swallowed hook does far more harm than leaving it.
  • Revive before you let go. Hold the fish upright in the water until it swims off under its own power.
  • Skip the long photo session. Have the camera ready, take the shot, and get the fish back in.

Look After the Water

  • Pack out every scrap of line, leader, and packaging. Monofilament kills birds and turtles for years.
  • Use the monofilament recycling bins at ramps and piers.
  • Avoid running the motor across shallow grass flats. Prop scars take decades to heal.
  • Give nesting birds and posted areas a wide berth.
  • Rinse gear between waterways to avoid moving invasive species.

Teach It Forward

The most useful thing any angler can do is show one child how to do this properly. A kid who learns careful release at seven becomes an adult who defends that water at forty.

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